Company: Contoso Apparel USA
Scenario Overview: Contoso Apparel USA, a mid-sized fashion retailer, wants to boost sales and attract new customers by offering a series of percentage-off discounts. They plan to leverage pricing and promotion capabilities of Dynamics 365 Commerce (D365 Commerce) to implement and manage these discounts across their online store and physical retail locations.
Objectives:
- Increase sales by 20% during the promotional period.
- Attract new customers and encourage repeat purchases.
- Move current inventory to introduce new seasonal collections.
- Maintain consistent promotional offers across all sales channels.
Strategy:
Contoso Apparel USA will use D365 Commerce to implement a tiered percentage-off discount strategy:
- Sitewide Sale:
- Offer: 10% off on all items.
- Duration: Two weeks.
- Goal: Increase overall sales and customer traffic.
- Category-Specific Discounts:
- Offer: 20% off on summer collections and swimwear.
- Duration: One month.
- Goal: Clear out remaining summer inventory.
- Volume Discounts:
- Offer: Buy 2 get 15% off, Buy 3 or more get 20% off.
- Duration: Ongoing.
- Goal: Encourage higher basket sizes and repeat purchases.
Implementation Steps:
- Configure Percentage Off Discounts in D365 Commerce:
- Define Discount Rules: Use D365 Commerce to create discount rules for each promotion. This includes setting the discount percentage, applicable products, and promotional period.
- Segment Customers: Segment the customer base to identify target groups for specific promotions, such as loyal customers for exclusive early access.
- Omnichannel Setup: Ensure the discounts are configured to be applied across all sales channels, including the online store, physical stores, and mobile app.
- Monitor and Adjust:
- Real-Time Analytics: Utilize D365 Commerce’s analytics tools to monitor the performance of each discount campaign in real-time.
- Adjust Strategy: Make data-driven adjustments to the promotional strategies as needed, such as extending successful promotions or introducing new discounts for underperforming categories.
Conclusion:
By utilizing the percentage-off discount capabilities in Dynamics 365 Commerce, Contoso Apparel USA can effectively execute a series of strategic promotions that drive sales, clear inventory, and engage customers. The flexibility and real-time analytics provided by D365 Commerce enable Contoso to stay agile and responsive, ensuring that their promotional strategies yield the desired outcomes. Contact Dynamics Wiz to learn how we can help your organization design discounts and promotions in D365 Commerce.
Website: www.dynamicswiz.com
Email: info@dynamicswiz.com